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Videos
How Alpro revampled its pack designs by colour science & predictive intelligence
Catalogue: Congress 2023
Authors: Pascal Lefever, Wim Hamaekers
Companies: Alpro, Danone, One Inch Whale
October 5, 2023
Videos
Demystifying machine learning
Research departments are under pressure. They are expected to deliver faster, cheaper and more impactful insights than ever before. Instead of doing more and faster research, insight departments are also able to revisit existing data sources. Often,...
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Sjoerd Koornstra, Wim Hamaekers
Company:
November 11, 2018
Videos
Beer: The perfect fit with your meal instead of wine! Dream or reality?
When beer beats wine in the restaurant! The quest fora perfect beer and food combination by using big data, algorithms and contextual consumer product testing (VR). In this paper we will therefore first introduce the concept of beer-food pairing...
Catalogue: Congress 2017: Visionary
Authors: Louise den Uijl, Marion Emorine, Sjoerd Koornstra, Maaike Hagen, Wim Hamaekers
Company:
September 10, 2017
Videos
